DISCOVER PROJECT
Optimus Bank
OptiVerse Finance Mobile App
Redefining personal finance for seamless digital experiences.
September 2024
OptiVerse is a finance management app designed to simplify digital banking and empower users with intelligent money management tools.
SERVICES
Product Designer & Creative Director
The OptiVerse app redesign focused on usability, accessibility, and strategic alignment with Optimus Bank’s digital transformation goals.
I led the redesign to deliver an experience that feels human, reliable, and intelligent—reflecting the brand’s promise of simplicity and innovation.
Project Overview
Simplify financial management for everyday users. Integrate intuitive UI with advanced banking features. Increase user engagement and app retention. Position Optimus Bank as a digital-first brand.
Approach
Our Design Approach
We prioritised user-centred design principles grounded in research, usability testing, and brand integration.
From understanding user pain points to designing flows that reduce friction, every decision was anchored in enhancing user trust and ease.
Process
The process followed five stages: research, ideation, wireframing, prototyping, and user validation.
We conducted competitive analysis, user interviews, and task flow audits to inform design decisions. Low-fidelity wireframes evolved into interactive prototypes tested iteratively for clarity and accessibility.
Simplicity drives adoption. We focused on clear typography, meaningful visuals, and intuitive interactions to build user confidence.
Final Design
The final design delivered an engaging dashboard, simplified transaction flows, personalised insights, and an approachable visual language aligned with Optimus Bank’s identity.
The OptiVerse app now offers users an intuitive, delightful, and smart way to manage their finances, with measurable improvements in usability and brand affinity.
Achievements
"Working with Yetunde was transformative. Her approach to simplifying complex financial flows while maintaining brand elegance elevated the OptiVerse experience beyond expectations."
— Tomiwa Medaiyese, Head of Digital Media, Optimus Bank
The redesign achieved an intuitive user flow, elevated visual identity, and integrated financial intelligence features, positioning the app as a market leader.
Delivered a user-first finance app that increased digital adoption rates and brand credibility within three months of launch.
User Adoption Rate
Task Completion Time
Product Images
